Car telematics solutions are becoming notably widespread in recent years, turning cars into unprecedented IoT-enabled data-gathering devices. This research shows how a large global Carmaker and its technology parner developed an innovative and advanced data-analysis project with the aim of uncover hidden insights to drive marketing activities and add additional revenue sources
IT-Driven Business Innovation in the Automotive Industry
SPINA, FABRIZIO
2014/2015
Abstract
Car telematics solutions are becoming notably widespread in recent years, turning cars into unprecedented IoT-enabled data-gathering devices. This research shows how a large global Carmaker and its technology parner developed an innovative and advanced data-analysis project with the aim of uncover hidden insights to drive marketing activities and add additional revenue sourcesFile in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14239/10480