Car telematics solutions are becoming notably widespread in recent years, turning cars into unprecedented IoT-enabled data-gathering devices. This research shows how a large global Carmaker and its technology parner developed an innovative and advanced data-analysis project with the aim of uncover hidden insights to drive marketing activities and add additional revenue sources

IT-Driven Business Innovation in the Automotive Industry

SPINA, FABRIZIO
2014/2015

Abstract

Car telematics solutions are becoming notably widespread in recent years, turning cars into unprecedented IoT-enabled data-gathering devices. This research shows how a large global Carmaker and its technology parner developed an innovative and advanced data-analysis project with the aim of uncover hidden insights to drive marketing activities and add additional revenue sources
2014
IT-Driven Business Innovation in the Automotive Industry
File in questo prodotto:
Non ci sono file associati a questo prodotto.

È consentito all'utente scaricare e condividere i documenti disponibili a testo pieno in UNITESI UNIPV nel rispetto della licenza Creative Commons del tipo CC BY NC ND.
Per maggiori informazioni e per verifiche sull'eventuale disponibilità del file scrivere a: unitesi@unipv.it.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.14239/10480