Market Opportunities Creation: The case of Electronics Industry

In an overcrowded market, industries and companies are continuously fighting to battle the competition and competing to gain the largest market share. As we are now living in a globalized world where boundaries and limits do not exist anymore, the competition intensifies and for companies is necessary to deal with new innovation processes in order to keep a good performance on the market and sustain long term profitability. The main concern is about choosing the right strategy which will differentiate one company from another and will guarantee them success. Blue Ocean strategy is a very innovative strategy which is proposed in the literature review and is recommended as the only one that helps industries and companies to explore new market opportunities through value innovation, it makes competition irrelevant and what is very important is that the strategy is viable in the long run. Development of technology in the last decades has changed lot customer preferences and has revolutionized the way many companies are doing business. Since the electronics industry has shown significant growth in the recent years and is one of the most profitable industries that exist today and have a determinant influence on people’s everyday life, is selected as the best industry where a qualitative analysis will give a reasonable and practical explanation of the theoretical framework. The aim of this study research is to prove the effectiveness of Blue Ocean Strategy applied to the electronics industry and to discover if the practice of Blue Ocean is functional to the electronics industry. With the help of case study approach, at the end industries, companies, entrepreneurs or managers must be able to learn how business can grow and profit from creating new market opportunities and how important is to choose the right strategy. Analytic tools such as Four Action Format can be explored and would be very helpful in order to map the future strategy right.