CPA and polarization: a special focus on the sustainable side of the fashion industry

This paper analyzes the different literature on Corporate Political Activity (CPA), polarization and sustainability in the fashion industry. We will conduct researches in order to show the power of the “sustainability trend” with a special focus on the European Law and on the Italian market. This paper will be structure into 4 main areas: 1. Introduction on what CPA and polarization are; 2. The value and the perception of sustainability in the fashion industry with a focus on social media and the “Eco-clothing” phenomena; 3. The history and politics of fashion industry with a focus on the European scenario; 4. The case of the Italian market approach