Barriers and Opportunities for Carmakers in the Transition to a Fully Electric Mobility

Environmental concerns have pushed regulators to take actions in order to decarbonize the global economy, with a particular focus on carbon-intensive industries. The transport sector, accounting for over a quarter of global emissions, is one of those under scrutinity, and so is the passenger's car segment. The electrification of propelling systems has been identified as the go-to strategy to achieve sustainability objectives, with lawmakers advicing several and different regulation proposals to phase out fossile fuels. Carmakers must anticipate risks deriving from the transition and possibily transform them into opportunities by addressing them on time and with the right tools. The present research aims at identifying what barriers carmakers are facing and, by focusing on Consumers acceptance and Vehicle's Total Cost of Ownership, identify a target segment of consumers with the objective of proposition relevant actions to implement for business value creation.