PMI e Trasformazione Digitale: Gli effetti della Pandemia di Covid-19

Nowadays, digital transformation plays a crucial role for every business, no matter the entity or the sector. As competition increases SMEs are those that should be more interested in adopting these changes, nevertheless, they still represent the most sceptical part of the market concerning digital tools usefulness and importance. This thesis aimed to obtain an overview of the effect of the Covid-19 pandemic on digitisation in the specific environment inhabited by Italian SMEs. From the research, it resulted that the outbreak has only partly modified this common belief, and even though most of the respondents recognised the necessity of a digital transformation, at the same time, they admitted an evident lack of the required competencies to profit from the digital revolution. On the other hand, the study revealed a correlation between the adoption period and the change of the digital incidence on turnover, in particular adopting later implies a higher probability of digital turnover growth, yet, this proposition does not hold for the other performance indicator analysed, namely, brand recognition.