The Fast Moving Consumer Goods Sector is steadily growing and provides large profits for the companies operating in that’s way is characterized by a high level of saturation as well as competition between market players. Artificial Intelligence and Business Intelligence are business solution that has emerged in recent years and that has already radically changed entire industries, making them more sensitive to the importance of data and insights arising from them. The purpose of this work is to investigate and examine how Artificial Intelligence and Business Intelligence can help companies in the Fast Moving Consumer Goods especially the Beauty Care segment, at this Research Question will be answered through the analysis of a qualitative case study regarding the Henkel Company.
Artificial Intelligence & Business Intelligence in the Fast-Moving Consumer Goods sector: the Henkel case study
SACCHI, ILARIA
2021/2022
Abstract
The Fast Moving Consumer Goods Sector is steadily growing and provides large profits for the companies operating in that’s way is characterized by a high level of saturation as well as competition between market players. Artificial Intelligence and Business Intelligence are business solution that has emerged in recent years and that has already radically changed entire industries, making them more sensitive to the importance of data and insights arising from them. The purpose of this work is to investigate and examine how Artificial Intelligence and Business Intelligence can help companies in the Fast Moving Consumer Goods especially the Beauty Care segment, at this Research Question will be answered through the analysis of a qualitative case study regarding the Henkel Company.È consentito all'utente scaricare e condividere i documenti disponibili a testo pieno in UNITESI UNIPV nel rispetto della licenza Creative Commons del tipo CC BY NC ND.
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https://hdl.handle.net/20.500.14239/2154