Business transformations may vary in scope, speed, and place of onset, and it is infrequent for companies to undergo only one at a time. Running a business today means sailing through a complex scenario of interconnected and interdependent issues, each of which has their own multiple stakeholders and agendas. As a consequence, organizations must comprehend the various types of transformation and know how to manage them. This is essential to be able to survive in an increasingly uncertain and variable environment while trying to maintain one's competitive position in the market. Among the different types of transformation, the paper will focus mainly on three types of transformation: lean organization, digitalization and sustainability. They generally represent current trends with which companies need to familiarize themselves in order to operate efficiently and effectively in the market. The objective of this paper lies in the analysis of these three types of transformation implemented within the company Cogne Acciai Speciali, which has always stood out over the years for concepts such as innovation and continuous improvement. To analyze this company, it has been applied a qualitative research method – Gioia’s methodology – collecting data from interviews. From the review of the exiting literature and the empirical study it was possible to elaborate a conceptual framework aimed at highlighting: the various transformation processes and the path the company has taken to implement it, the key resources for transformation, and finally synergies and differences between the various processes.
Le trasformazioni aziendali possono variare per entità, velocità ed input di partenza, e non è frequente che le aziende ne subiscano solo una alla volta. Gestire un'azienda oggi significa navigare in uno scenario complesso di questioni interconnesse e interdipendenti, ognuna delle quali ha i suoi molteplici stakeholder e piani d’azione. Di conseguenza, le organizzazioni devono comprendere i vari tipi di trasformazione e sapere come gestirli. Questo è essenziale per poter sopravvivere in un ambiente sempre più incerto e variabile, cercando di mantenere la propria posizione competitiva sul mercato. Tra i diversi tipi di trasformazione, il documento si concentrerà principalmente su tre tipi di trasformazione: organizzazione snella, digitalizzazione e sostenibilità. Esse rappresentano in generale le tendenze attuali con cui le aziende devono familiarizzare per operare in modo efficiente ed efficace sul mercato. L'obiettivo del presente elaborato consiste nell'analisi di questi tre tipi di trasformazione attuati all'interno dell'azienda Cogne Acciai Speciali, che negli anni si è sempre distinta per concetti quali innovazione e miglioramento continuo. Per analizzare questa azienda, è stato applicata una metodologia di ricerca di tipo qualitativo - la metodologia di Gioia - raccogliendo dati tramite interviste. Dall’analisi della letteratura esistenze e lo studio empirico del caso, è stato possibile elaborare un quadro concettuale volto a evidenziare i vari processi di trasformazione e il percorso che l'azienda ha intrapreso per attuarli, le risorse chiave per la trasformazione e infine le sinergie e le differenze tra i vari processi.
Learning to Transform: The Case of Cogne Acciai Speciali and its Lean, Sustainable and Digital Transformation
MILOTTA, MARGHERITA
2021/2022
Abstract
Business transformations may vary in scope, speed, and place of onset, and it is infrequent for companies to undergo only one at a time. Running a business today means sailing through a complex scenario of interconnected and interdependent issues, each of which has their own multiple stakeholders and agendas. As a consequence, organizations must comprehend the various types of transformation and know how to manage them. This is essential to be able to survive in an increasingly uncertain and variable environment while trying to maintain one's competitive position in the market. Among the different types of transformation, the paper will focus mainly on three types of transformation: lean organization, digitalization and sustainability. They generally represent current trends with which companies need to familiarize themselves in order to operate efficiently and effectively in the market. The objective of this paper lies in the analysis of these three types of transformation implemented within the company Cogne Acciai Speciali, which has always stood out over the years for concepts such as innovation and continuous improvement. To analyze this company, it has been applied a qualitative research method – Gioia’s methodology – collecting data from interviews. From the review of the exiting literature and the empirical study it was possible to elaborate a conceptual framework aimed at highlighting: the various transformation processes and the path the company has taken to implement it, the key resources for transformation, and finally synergies and differences between the various processes.È consentito all'utente scaricare e condividere i documenti disponibili a testo pieno in UNITESI UNIPV nel rispetto della licenza Creative Commons del tipo CC BY NC ND.
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https://hdl.handle.net/20.500.14239/2155