This dissertation is focused on brand journalism and its practices. Some international best cases are described, as well as the pratical case of the Italian media company StartupItalia. To conclude, a short sentiment analysis on a brand journalism project has been done.
How brand journalism enhances brand awareness and disrupts traditional communication: moving from the StartupItalia case to other brand approaches
STENTELLA, SARA
2021/2022
Abstract
This dissertation is focused on brand journalism and its practices. Some international best cases are described, as well as the pratical case of the Italian media company StartupItalia. To conclude, a short sentiment analysis on a brand journalism project has been done.File in questo prodotto:
Non ci sono file associati a questo prodotto.
È consentito all'utente scaricare e condividere i documenti disponibili a testo pieno in UNITESI UNIPV nel rispetto della licenza Creative Commons del tipo CC BY NC ND.
Per contatti: unitesi@unipv.it
Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14239/2363