This master’s thesis explores the topic of the internationalisation of digital firms with the aim of understanding what the impact of digitalisation on the international expansion of these companies is. I develop a literature review on the main themes that are linked to the topic. Firstly, I provide a background by explaining how the development of digital technologies has shaped new behaviours of individuals and companies. I define digital companies by exploring all the characteristics that are associated with them. Then I move to the theme of internationalization. Traditionally, digital companies are associated with an early, rapid, and effective internationalisation. Moreover, according to the literature, digital companies are affected by the CAGE distance, they are influenced by the Liability of Foreignness to a lesser extent and by the Liability of Outsidership to a greater extent. I develop a qualitative study of the French company 360 medics as well as using some data on the number of registered users to show that these theories are not automatically applicable to every digital company as each one follows its own internationalisation path.
La seguente tesi di laurea magistrale esplora il tema dell'internazionalizzazione delle imprese digitali con l'obiettivo di capire quale sia l'impatto della digitalizzazione sull'espansione internazionale di queste aziende. Sviluppo una panoramica della letteratura sui principali temi legati all'argomento. In primo luogo, fornisco un contesto generale spiegando come lo sviluppo delle tecnologie digitali abbia dato forma a nuovi comportamenti di individui e imprese. Definisco le aziende digitali esplorando tutte le caratteristiche ad esse associate. Poi analizzo il tema dell'internazionalizzazione. Tradizionalmente, le imprese digital sono associate a un'internazionalizzazione precoce, rapida ed efficace. Inoltre, secondo la letteratura, le imprese digitali sono influenzate dall'indice CAGE, sono influenzate dalla Liability of Foreignness in misura minore e dalla Liability of Outsidership in misura maggiore. Sviluppo uno studio qualitativo sull'azienda francese 360 medics e utilizzo alcuni dati sul numero di utenti registrati per dimostrare che queste teorie non sono automaticamente applicabili a tutte le aziende digitali, poiché ognuna di esse segue un proprio percorso di internazionalizzazione.
THE INTERNATIONALISATION PROCESS OF DIGITAL FIRMS: THE CASE OF 360 MEDICS
RIGGI, MARCO
2021/2022
Abstract
This master’s thesis explores the topic of the internationalisation of digital firms with the aim of understanding what the impact of digitalisation on the international expansion of these companies is. I develop a literature review on the main themes that are linked to the topic. Firstly, I provide a background by explaining how the development of digital technologies has shaped new behaviours of individuals and companies. I define digital companies by exploring all the characteristics that are associated with them. Then I move to the theme of internationalization. Traditionally, digital companies are associated with an early, rapid, and effective internationalisation. Moreover, according to the literature, digital companies are affected by the CAGE distance, they are influenced by the Liability of Foreignness to a lesser extent and by the Liability of Outsidership to a greater extent. I develop a qualitative study of the French company 360 medics as well as using some data on the number of registered users to show that these theories are not automatically applicable to every digital company as each one follows its own internationalisation path.È consentito all'utente scaricare e condividere i documenti disponibili a testo pieno in UNITESI UNIPV nel rispetto della licenza Creative Commons del tipo CC BY NC ND.
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https://hdl.handle.net/20.500.14239/2538