LOOKALIKE is the app that supports the consumer during shopping and is the first mover of visual search applied to Fashion that allows you to find what you are looking for simply by uploading a photo, a screenshot or photographing the object in real time. The initial idea was to create only the website, but later the CEO of Enna and his team members, realized that developing an APP could be more functional for their goals. They thus adopted personal strategies, using the Apps as points of reference very similar to the current LOOKALIKE project. The LOOKALIKE App was born from a need, to which 25% of comments on social media are linked clothes. Through an analysis of the competitive scenario and the world of fashion in Italy we succeeded answer our research questions. Furthermore, together with the new implementations that the CEO is slowly including in the plan marketing, will allow you to give greater value to the company, such as the TikTok profile of very little open on the part of the CEO Enna
LOOKALIKE è la app che supporta il consumatore durante lo shopping ed è il primo motore di ricerca visuale applicato al Fashion che permette di trovare ciò che si sta cercando semplicemente caricando una foto, uno screenshot o fotografando l’oggetto in tempo reale. L’idea iniziale era quella di creare solo il sito web, ma successivamente la CEO Enna e i suoi soci, si sono resi conto che sviluppare una APP potesse essere più funzionale per i loro obiettivi. Hanno così adottato delle loro personali strategie, avendo come punti di riferimento delle App molto simili all’attuale progetto LOOKALIKE. L’App LOOKALIKE nasce da un’esigenza, il 25% dei commenti sui social sono relativi agli outfit. Attraverso un’analisi dello scenario competitivo e del mondo fashion in Italia siamo riusciti a rispondere alle nostre domande di ricerca. Inoltre, insieme alle nuove implementazioni che la CEO sta piano piano inserendo nel piano di marketing, consentirà di dare maggiore valore all’azienda, come il profilo TikTok da pochissimo aperto, della CEO Enna
LOOKALIKE: LO VEDI, LO SCATTI, LO COMPRI
AMARA, GAIA
2023/2024
Abstract
LOOKALIKE is the app that supports the consumer during shopping and is the first mover of visual search applied to Fashion that allows you to find what you are looking for simply by uploading a photo, a screenshot or photographing the object in real time. The initial idea was to create only the website, but later the CEO of Enna and his team members, realized that developing an APP could be more functional for their goals. They thus adopted personal strategies, using the Apps as points of reference very similar to the current LOOKALIKE project. The LOOKALIKE App was born from a need, to which 25% of comments on social media are linked clothes. Through an analysis of the competitive scenario and the world of fashion in Italy we succeeded answer our research questions. Furthermore, together with the new implementations that the CEO is slowly including in the plan marketing, will allow you to give greater value to the company, such as the TikTok profile of very little open on the part of the CEO Enna| File | Dimensione | Formato | |
|---|---|---|---|
|
Tesi Gaia Amara..pdf
Open Access dal 19/08/2024
Descrizione: Elaborato finale che parte dal mio personale coinvolgimento all’interno dell’azienda LOOKALIKE.
Dimensione
3.55 MB
Formato
Adobe PDF
|
3.55 MB | Adobe PDF | Visualizza/Apri |
È consentito all'utente scaricare e condividere i documenti disponibili a testo pieno in UNITESI UNIPV nel rispetto della licenza Creative Commons del tipo CC BY NC ND.
Per maggiori informazioni e per verifiche sull'eventuale disponibilità del file scrivere a: unitesi@unipv.it.
https://hdl.handle.net/20.500.14239/26246