ABSTRACT: Digital strategy plays a crucial role in enhancing the performance of companies across various industries, and Italian firms are no exception. By adopting a triple bottom line approach, which focuses on economic, social, and environmental factors, companies can leverage digital technologies to improve their overall sustainability and competitiveness. One of the key impacts of digital strategy on company performance is increased efficiency and productivity. By implementing digital tools and solutions, companies can streamline their operations, automate repetitive tasks, and improve communication and collaboration among employees. But on the other hand, the transition to a new form of functioning requires initial investments, and sometimes, a change in the working staff of the company and other changes, this requires additional expenses. The purpose of the present study is to examine two aspects: the first aspect concerns the question: «do digitalization processes of the company have a positive/negative/neutral effect on the economic growth performance of firms in Italy? »; the second aspect concerns the question: «do digitalization processes of the company have a positive/negative/neutral effect on the sustainability issue?” In the empirical part of my work, I analyze the data obtained from a survey of C-level managers and Top executives responsible for managing innovation, sustainability and digital transformation in Italian firms. The analysis made it possible to provide conclusions about the relationship between the digital strategy of the company and financial and non-financial performance of the company, and sustainability issue. As a result of the conducted research, it was deduced and studied that the digital strategy of the company has a positive impact on the sustainability issue, as well as on the financial and non-financial performance of the company. Also, digital strategy does have a significant indirect effect on nonfinancial/financial performance of the firm.
ABSTRACT: La strategia digitale svolge un ruolo cruciale nel migliorare le prestazioni delle aziende in vari settori e le aziende italiane non fanno eccezione. Adottando un approccio a triplo risultato, che si concentra su fattori economici, sociali e ambientali, le aziende possono sfruttare le tecnologie digitali per migliorare la loro sostenibilità e competitività complessive. Uno degli impatti chiave della strategia digitale sulle prestazioni aziendali è l’aumento di efficienza e produttività. Implementando strumenti e soluzioni digitali, le aziende possono semplificare le proprie operazioni, automatizzare le attività ripetitive e migliorare la comunicazione e la collaborazione tra i dipendenti. D'altra parte, il passaggio a una nuova forma di funzionamento richiede investimenti iniziali e, talvolta, un cambiamento nel personale dell'azienda e altri cambiamenti, ciò richiede spese aggiuntive. Lo scopo del presente studio è quello di esaminare due aspetti: il primo aspetto riguarda la domanda: «i processi di digitalizzazione dell’impresa hanno un effetto positivo/negativo/neutro sulla performance di crescita economica delle imprese in Italia?»; il secondo aspetto riguarda la domanda: «i processi di digitalizzazione dell’impresa hanno un effetto positivo/negativo/neutro sul tema della sostenibilità?» Nella parte empirica del mio lavoro, analizzo i dati ottenuti da un sondaggio tra manager di livello C e Top executive responsabili della gestione dell'innovazione, della sostenibilità e della trasformazione digitale nelle imprese italiane. L'analisi ha permesso di fornire conclusioni sulla relazione tra la strategia digitale dell'azienda e le prestazioni finanziarie e non finanziarie dell'azienda e la questione della sostenibilità. Come risultato della ricerca condotta, è stato dedotto e studiato che la strategia digitale dell'azienda ha un impatto positivo sul tema della sostenibilità, nonché sulle prestazioni finanziarie e non finanziarie dell'azienda. Inoltre, la strategia digitale ha un significativo effetto indiretto sulle prestazioni non finanziarie/finanziarie dell'impresa.
L'impatto della strategia digitale sulle performance aziendali: l’approccio triple bottom line delle aziende italiane
VASILENKO, OLESYA
2023/2024
Abstract
ABSTRACT: Digital strategy plays a crucial role in enhancing the performance of companies across various industries, and Italian firms are no exception. By adopting a triple bottom line approach, which focuses on economic, social, and environmental factors, companies can leverage digital technologies to improve their overall sustainability and competitiveness. One of the key impacts of digital strategy on company performance is increased efficiency and productivity. By implementing digital tools and solutions, companies can streamline their operations, automate repetitive tasks, and improve communication and collaboration among employees. But on the other hand, the transition to a new form of functioning requires initial investments, and sometimes, a change in the working staff of the company and other changes, this requires additional expenses. The purpose of the present study is to examine two aspects: the first aspect concerns the question: «do digitalization processes of the company have a positive/negative/neutral effect on the economic growth performance of firms in Italy? »; the second aspect concerns the question: «do digitalization processes of the company have a positive/negative/neutral effect on the sustainability issue?” In the empirical part of my work, I analyze the data obtained from a survey of C-level managers and Top executives responsible for managing innovation, sustainability and digital transformation in Italian firms. The analysis made it possible to provide conclusions about the relationship between the digital strategy of the company and financial and non-financial performance of the company, and sustainability issue. As a result of the conducted research, it was deduced and studied that the digital strategy of the company has a positive impact on the sustainability issue, as well as on the financial and non-financial performance of the company. Also, digital strategy does have a significant indirect effect on nonfinancial/financial performance of the firm.| File | Dimensione | Formato | |
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Descrizione: Digital strategy plays a crucial role in enhancing the performance of companies across various industries, and Italian firms are no exception. By adopting a triple bottom line approach, which focuses on economic, social, and environmental factors, compani
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https://hdl.handle.net/20.500.14239/26661