The recent regulatory measures about the pollutant emissions reduction are pushing the car ecosystem towards a technologic evolution, which is driven, for the first time, by environmental and social needs. Many actors of the automotive scene are starting to work on a potential mass transition to electric vehicles, taking advantage from the business opportunities generated by such scenario. The dealerships will play a key role in the development of a sustainable mobility, which will put the customer at the center of their offering and will affect the traditional business models. The goal of the present thesis is to investigate how the Italian dealerships are facing such a change while getting ready to electric vehicles commercialization. The results of this work are meant to provide the groundwork to make better accurate forecasts on electric vehicles market evolution. The study has been conducted by means of an online survey, submitted to the top 100 dealerships in Italy. The collected information has been employed in the calculation of a maturity index of Italian dealers. The results of the analysis provide a detailed representation of the current immaturity of the market, seizing its obstacles and strengths. Although the Italian dealerships network immaturity is evident in comparison with other countries, the development potential showed by increasing sales and registrations remain high. Public incentives and electrification campaigns are not enough to drive the demand. Therefore, the success of Italian electrification will heavily depend on the development of solid infrastructures, services and of a supportive dealerships network able to make electric vehicles suitable for all.
I recenti provvedimenti normativi sulla riduzione delle emissioni stanno spingendo il mondo dell'auto verso un'evoluzione tecnologica guidata per la prima volta da ragioni ambientali e sociali. Molti attori dell'ecosistema automotive si stanno attivando nella diffusione dei veicoli elettrici, sfruttando le opportunità di business create da questo periodo di cambiamento. Le concessionarie giocheranno un ruolo chiave nello sviluppo della nuova mobilità sostenibile, che inserirà il cliente al centro della loro offerta e modificherà gli attuali modelli di business. L'obiettivo di questa tesi è indagare come le concessionarie italiane stanno navigando tale cambiamento, preparandosi a commercializzare lauto elettrica. I risultati di questo lavoro sono volti a fornire le basi per effettuare previsioni maggiormente accurate sull'evoluzione del mercato elettrico. L'indagine si svolge per mezzo di un questionario online sottoposto alle 100 maggiori concessionarie d'Italia. Le informazioni raccolte sono impiegate nel calcolo di un indice di maturità dei dealer italiani. I risultati forniscono un'idea dettagliata della attuale situazione di immaturità del mercato, evidenziandone ostacoli e punti di forza. Sebbene sia evidente una immaturità della rete dealer italiana rispetto ad altri mercati internazionali, le potenzialità di sviluppo dimostrate dalle vendite ed immatricolazioni in aumento rimangono molto alte. Incentivi pubblici e campagne di sensibilizzazione non basteranno a guidare la domanda. Pertanto, il successo dell'elettrificazione in Italia dipenderà in gran parte dallo sviluppo di infrastrutture solide e servizi e, dal supporto di una rete di concessionarie che renda i veicoli elettrici accessibili a tutti.
Electric Vehicles: overview, players and trends. The role of Italian dealerships in the current scenario
MARAZZI, JESSICA
2018/2019
Abstract
The recent regulatory measures about the pollutant emissions reduction are pushing the car ecosystem towards a technologic evolution, which is driven, for the first time, by environmental and social needs. Many actors of the automotive scene are starting to work on a potential mass transition to electric vehicles, taking advantage from the business opportunities generated by such scenario. The dealerships will play a key role in the development of a sustainable mobility, which will put the customer at the center of their offering and will affect the traditional business models. The goal of the present thesis is to investigate how the Italian dealerships are facing such a change while getting ready to electric vehicles commercialization. The results of this work are meant to provide the groundwork to make better accurate forecasts on electric vehicles market evolution. The study has been conducted by means of an online survey, submitted to the top 100 dealerships in Italy. The collected information has been employed in the calculation of a maturity index of Italian dealers. The results of the analysis provide a detailed representation of the current immaturity of the market, seizing its obstacles and strengths. Although the Italian dealerships network immaturity is evident in comparison with other countries, the development potential showed by increasing sales and registrations remain high. Public incentives and electrification campaigns are not enough to drive the demand. Therefore, the success of Italian electrification will heavily depend on the development of solid infrastructures, services and of a supportive dealerships network able to make electric vehicles suitable for all.È consentito all'utente scaricare e condividere i documenti disponibili a testo pieno in UNITESI UNIPV nel rispetto della licenza Creative Commons del tipo CC BY NC ND.
Per maggiori informazioni e per verifiche sull'eventuale disponibilità del file scrivere a: unitesi@unipv.it.
https://hdl.handle.net/20.500.14239/5783