Social Media & Marketing Strategies: How to promote and create value with a successful music festival

The purpose of this study is to analyze and provide information about marketing in Music festivals sector. Despite their clear importance as benefits creator and tourism attractor, literature about this topic is still poor. How can be immediately deducted when thinking about them, Festivals may deeply influence the economic development of a certain area creating a huge amount of tourists per year, offering an opportunity for economic growth at the local, regional and national level. This is of course due to the fact that in running a Music Festivals more parts converge together offering different kinds of contributions (Artists, Accommodations, Restaurants etc.) Has the UK Festival Census 2013 has showed, Of the 3,380 people that responded to this survey Two-thirds (60%) of festival goers are under 30 which is nowadays the biggest portion of users interacting through social media; When developing a marketing strategy this element can not be ignored, and indeed should be seen as a resource to be exploited in order to better interact with the target audience more interested in this kind of activity. In the present study we will also highlight and expose some strategies of event marketing also related to the use of social media in the organization, promotion and placement of a music festival. But festivals need of someone who sponsor or finance them in order to have enough economic resources to pay artists, marketing and pay all the operators who work in it, for this reason we are going to explore the most common ways used nowadays to easily get monetary means when running this kind of event. Through case study we are also going to understand the way in which today's greatest music festivals Promote the event, sell tickets, announce acts and engage with their attendees. Finally I will analyze a smaller context in order to understand if the same winning strategies can be applied in a totally different reality and with less resources comparing to the big ones.