Complementary work to the Business Case Study of MIBE Strasbourg on “Competitiveness and collaboration between the European and the New World wine industries”

“…the EU has followed a unique approach for the wine sector in the signing of trade agreements, with priority being the issue of geographical indications. According to the European Commission, “the agreement provides important safeguards for EU wine interests. It ensures the protection of Geographical Indications and traditional expressions for the EU wines in Australia and beyond”. But the strategy of protecting the geographical indications comes also from the fact that the place of consumption of EU wines remains local. In opposition with the new strong entrances of Australian wines, the strategy of local protection will probably not be enough to resist the competition. Through an agreement we foster the competition and our partner is transforming in our competitors, being both in the same time. The coopetition concept then exists not only on firm level but on region-to-region sector level