The aim of this thesis is to illustrate how today making business storytelling, using social channels, is important to strengthen the Brand Identity of the company and expand its Brand Awareness. In recent years, storytelling has become important for the creation of the brand, a valuable object to get in direct contact with your audience, transmitting company values. The research takes into consideration the case of The Wave Studio, a digital agency based in Sicily, and shows the potential of a strategic communication both towards the Brand and within the workplace, so much so that it has converted and spread the epithet "Surfers" (which team members are called) an identification for the brand and all social community.
Lo scopo di questa tesi è illustrare come oggi fare storytelling d’impresa, servendosi dei canali social, sia importante per potenziare la Brand Identity dell’azienda e ampliare la sua Brand Awareness. Negli ultimi anni, lo storytelling è diventato un pilastro importante per la costruzione del brand, oggetto prezioso per entrare in contatto diretto con il proprio pubblico, trasmettendo i valori aziendale. La ricerca prende in considerazione il caso di The Wave Studio, digital agency con sede in Sicilia, e mostra quali sono le potenzialità di una comunicazione strategica sia nei confronti del Brand che all’interno dell’ambiente di lavoro, tanto da aver convertito e diffuso l’epiteto "Surfers" (con il quale vengono chiamati i membri del team) un termine di identificazione per il brand stesso e l’intera community social.
Storytelling e strategie di comunicazione d’impresa. Il caso di The Wave Studio: “Surfers e cultura aziendale".
CONSENTINO, LORIANA
2021/2022
Abstract
The aim of this thesis is to illustrate how today making business storytelling, using social channels, is important to strengthen the Brand Identity of the company and expand its Brand Awareness. In recent years, storytelling has become important for the creation of the brand, a valuable object to get in direct contact with your audience, transmitting company values. The research takes into consideration the case of The Wave Studio, a digital agency based in Sicily, and shows the potential of a strategic communication both towards the Brand and within the workplace, so much so that it has converted and spread the epithet "Surfers" (which team members are called) an identification for the brand and all social community.È consentito all'utente scaricare e condividere i documenti disponibili a testo pieno in UNITESI UNIPV nel rispetto della licenza Creative Commons del tipo CC BY NC ND.
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https://hdl.handle.net/20.500.14239/2280