Oltre le parole: il potere trasformativo delle storie nel settore no-profit.

This thesis investigates the pivotal role of storytelling within non-profit organizations as a potent tool for fostering social change, mobilizing support, and amplifying the impact of their missions. In the real of non-profit work, storytelling emerges as a dynamic mechanism for engaging stakeholders, creating emotional connections, and driving meaningful action. This research examines the nuanced ways storytelling strategies are conceived and employed within the non-profit sector. The study delves into the theoretical foundations of narrative communication within the context of non-profit, exploring how storytelling contributes to organizational identity, donor engagement and dissemination of social causes. It evaluates the effectiveness of different narrative structures and elements in eliciting empathy, motivating volunteers, and mobilizing financial support. Through case studies this thesis analyses the practical implementation of storytelling strategies in diverse non-profit settings. It examines successful storytelling campaigns to understand the influence they have on the audience and whether it achieves the campaign’s intended goals whether it is fundraising or bringing in new volunteers. Ultimately, examines campaigns created in collaboration between for-profit and non-profit organizations, an opportunity to strengthen the mission of both organizations.