The master's thesis aims to delve deeper into the research conducted in the bachelor's thesis, focusing on the YouTube channel "Riky & Teo". This channel features reaction videos to Brazilian and Latin American music content. After formulating three hypotheses, the available data was analyzed, and research on the performance of competitors was conducted to confirm or refute the initial hypotheses. This project was stimulating and aligned with my interest in social media, leading to the creation of original content on various platforms. In 2021, a parallel TikTok project was launched, focusing on astrology as an entertainment topic. This change of topic was motivated by Matteo's passion for astrology and the desire to experiment with content adaptable to TikTok's short formats. The popularity of the content led to rapid growth of the TikTok channel, with numerous followers and likes. The main content consists of ironic lipsync videos on zodiac signs, while other secondary content such as rankings and videos dedicated to individual zodiac signs has also been published. The thesis aims to provide an overview of astrology and analyze the Forer effect in the content published on both YouTube and TikTok. Competitors creating similar content on TikTok will also be examined. The ultimate goal is to understand how astrology and the Forer effect influence both the virtual and real worlds, with particular attention to their application in marketing. The thesis will be interdisciplinary, touching on various fields such as astrology, history, communication, marketing, and sociology, and will use both virtual and physical sources to ensure a comprehensive and original study.
La tesi di laurea magistrale intende approfondire la ricerca condotta nella tesi triennale, focalizzandosi sul canale YouTube "Riky & Teo". Questo canale presenta video di reazione a contenuti musicali brasiliani e latinoamericani, e dopo aver formulato tre ipotesi, sono stati analizzati i dati disponibili e condotta una ricerca sulle performance dei concorrenti per confermare o confutare le ipotesi iniziali. Questo progetto è stato stimolante, in linea con il mio interesse per i social media, e ha portato alla creazione di contenuti originali su diverse piattaforme. Nel 2021, è stato lanciato un progetto TikTok parallelo al canale YouTube, focalizzato sull'astrologia come argomento di intrattenimento. Questo cambio di argomento è stato motivato dalla passione di Matteo per l'astrologia e dalla volontà di sperimentare contenuti adattabili ai formati brevi di TikTok. La popolarità dei contenuti ha portato a un rapido crescita del canale TikTok, con numerosi follower e mi piace. Il contenuto principale consiste in video lipsync ironici sui segni zodiacali, mentre sono stati pubblicati anche altri contenuti secondari come classifiche e video dedicati ai singoli segni zodiacali. La tesi si propone di fornire una panoramica sull'astrologia e di analizzare l'effetto Forer nei contenuti pubblicati sia su YouTube che su TikTok. Saranno esaminati anche i competitor che creano contenuti simili su TikTok. L'obiettivo finale è comprendere come l'astrologia e l'effetto Forer influenzino sia il mondo virtuale che quello reale, con particolare attenzione alla loro applicazione nel marketing. La tesi sarà multidisciplinare, toccando vari ambiti come astrologia, storia, comunicazione, marketing e sociologia, e si avvarrà di fonti sia virtuali che fisiche per garantire uno studio completo e originale.
L'astrologia nell'era digitale: effetto Forer e intelligenza artificiale su TikTok
BERNINI, RICCARDO
2022/2023
Abstract
The master's thesis aims to delve deeper into the research conducted in the bachelor's thesis, focusing on the YouTube channel "Riky & Teo". This channel features reaction videos to Brazilian and Latin American music content. After formulating three hypotheses, the available data was analyzed, and research on the performance of competitors was conducted to confirm or refute the initial hypotheses. This project was stimulating and aligned with my interest in social media, leading to the creation of original content on various platforms. In 2021, a parallel TikTok project was launched, focusing on astrology as an entertainment topic. This change of topic was motivated by Matteo's passion for astrology and the desire to experiment with content adaptable to TikTok's short formats. The popularity of the content led to rapid growth of the TikTok channel, with numerous followers and likes. The main content consists of ironic lipsync videos on zodiac signs, while other secondary content such as rankings and videos dedicated to individual zodiac signs has also been published. The thesis aims to provide an overview of astrology and analyze the Forer effect in the content published on both YouTube and TikTok. Competitors creating similar content on TikTok will also be examined. The ultimate goal is to understand how astrology and the Forer effect influence both the virtual and real worlds, with particular attention to their application in marketing. The thesis will be interdisciplinary, touching on various fields such as astrology, history, communication, marketing, and sociology, and will use both virtual and physical sources to ensure a comprehensive and original study.È consentito all'utente scaricare e condividere i documenti disponibili a testo pieno in UNITESI UNIPV nel rispetto della licenza Creative Commons del tipo CC BY NC ND.
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https://hdl.handle.net/20.500.14239/3846